Faculty

• B.Tech (Dairy Science and Technology)
• MBA (Full Time-CSS) in Marketing and Human Resource Management
• PGDM (Retail Management)
• PGDM (Public Relations Management)
• UGC-JRF/NET (Management)
• PhD (Management Studies) from NIT Trichy

Consumer Behaviour in Food Products Marketing, Marketing of Functional Foods and Beverages, Food Retailing, Advertising and Sales Promotion in Food Industry, Human Resource Management in Dairy Industry, Dairy/Food-Based Industrial Consultancy and Entrepreneurship Development, Marketing Communication, Public Relations and Media Management, Dairy/Food Plant Production and Operations Management

• Assistant Professor and Head, Department of Dairy Business Management, College of Dairy Science and Technology, Kerala Veterinary and Animal Sciences University (KVASU), Thiruvananthapuram Campus [2015–2018 and 2022-Till Date]
• Study Leave on External Deputation at the Department of Management Studies, National Institute of Technology-Tiruchirappalli (NIT Trichy) [2019-2021]
• Special Officer/Head of the Institution, College of Dairy Science and Technology, KVASU, Thiruvananthapuram Campus [2017–2018]
• Assistant Professor, Department of Dairy Business Management, Verghese Kurien Institute of Dairy and Food Technology (Formerly CDST Mannuthy), KVASU Mannuthy Campus [2011–2015]
• Dairy Extension Officer (Project Cell) at the Directorate of Dairy Development, Department of Dairy Development, Govt. of Kerala, Thiruvananthapuram [2009–2011]
• Regional Marketing Officer (Manager Cadre) at South Indian Bank Ltd. [2008–2009]
• Technical Superintendent (Dairy) at the Thrissur Dairy Plant of ERCMPU Ltd. (Milma) [2005-2006]

• University First Rank and Gold Medal in MBA (Full Time - Credit and Semester System) degree examination (University of Kerala, 2008)
• All India Level ‘Indian Oil Merit Scholarship’ for MBA degree programme (2006–2008)
• University Second Rank in B.Tech degree examination (Kerala Agricultural University, 2005)
• Kerala Agricultural University - Merit Scholarship for the B.Tech degree programme (2002–2005)
• Certificate of Excellence for being the Best Regional Marketing Officer of South Indian Bank in India (2008)
• National Level Topper in the NPTEL-AICTE 12-Week Faculty Development Programme on Strategic Management for Competitive Advantage organized by the IIT Kharagpur during the period July–October 2023

• NPTEL-AICTE 12 Week Online Certification Course (FDP) on Strategic Management for Competitive Advantage organized by the IIT Kharagpur during the period July-October 2023
• NPTEL-AICTE 12 Week Online Certification Course (FDP) on Integrated Marketing Communication organized by the IIT Roorkee during the period January-April 2023
• 30 days International Online Workshop on Academic Writing and Communication Skills, Research Methodology, Reference Management and Academic Publishing organized by the Assumption College (Autonomous), Changanacherry from 24th July to 23rd August 2021
• NPTEL-AICTE 12 Week Online Certification Course (FDP) on Marketing Research and Analysis-II organized by the IIT Roorkee during the period January-April 2021
• One Month MOOC programme on ‘Designing e-Learning Content’ organized by the ICAR-NAARM, Hyderabad from 1st to 31st of July 2020 
• International FDP on Lean Management Tools organised by ISBR Business School, Bangalore from 29th June to 3rd July 2020
• 15 days MOOC programme on ‘Psychology of Learning’ organized by the ICAR-NAARM, Hyderabad from 1st to 15th of May 2020 
• SDAU MOOC programme (9 days) on ‘Teaching from Home with IT Tools’ organized by the Sardarkrushinagar Dantiwada Agricultural University (SDAU), Gujarat from 23rd April to 1st of May 2020
• 4-week MOOC programme titled ‘MOOC with mooKIT’ dated 28th February 2020 jointly offered by the IIT-Kanpur and Commonwealth of Learning, Canada 
• Workshop on Using SPSS for Quantitative Analysis in the Management and Social Sciences organized by the National Institute of Technology – Tiruchirappalli (NIT-T) from 07/12/2019 to 11/12/2019
• Workshop on Structural Equation Modelling (SEM): Basic and Advanced Analysis organized by the National Institute of Technology – Tiruchirappalli (NIT-T) from 02/12/2019 to 06/12/2019
• 6-week agMOOC programme on ‘e-Extension’ with Distinction dated 3rd December 2019 jointly offered by the IIT-Kanpur, BHU-Varanasi and Commonwealth of Learning, Canada 
• Research Colloquium on Business & Social Sciences organized by the National Institute of Technology – Tiruchirappalli (NIT-T) from 29/11/2019 to 03/12/2019
• 8-week agMOOC programme on ‘Fundamentals of Agricultural Extension’ with Distinction dated 28th May 2019 jointly offered by the IIT-Kanpur, BHU-Varanasi and Commonwealth of Learning, Canada 
• ICAR Sponsored Short Course on Agribusiness Management organized by the Agricultural Extension Division, Indian Agricultural Research Institute (IARI), Pusa, New Delhi from 11/07/2016 to 20/07/2016
• 139th UGC Orientation Programme for University/College Teachers conducted by UGC-Academic Staff College, Kerala University, Trivandrum for 28 days from 14.10.2014 to 10.11.2014.
• Two Week ‘Faculty Development Programme (FDP) on Entrepreneurship’ sponsored by NSTEDB, Dept. of Science & Technology, Government of India organized by PSG-Science & Technology Entrepreneurial Park (PSG-STEP), Coimbatore during the period May 12-23, 2014
• 7 Day - UGC Sponsored National Workshop on ‘Entrepreneurship for Teachers’ organized by the Entrepreneurship Development Cell, University of Kerala from 19-25th of October 2011. Presented a technical paper on the topic “Entrepreneurial Avenues for Dairy Professionals in India” in the workshop
• Management Development Programme (MDP) on “Academic Leadership for Excellence” for the faculty members of KVASU organized by IIM, Kozhikode from 09-11th of August 2011
• Advanced Cyber Security Training for Officers of Dairy Development Department organized by Institute of Management in Government (IMG), Trivandrum from 09-11th of May 2011
• Applied Programme on e-Governance for Nodal and Middle level Officers in Government organized by Institute of Management in Government (IMG), Trivandrum from 24th to 25th September 2010
• On-Campus Workshop on ‘Mass Media for Transfer of Technology’ at Extension Education Institute (Southern Region), Hyderabad, under the Ministry of Agriculture, Govt. of India from 03-08th of September 2010

Books/Book Chapters:

• Jayadevan, G. R. and Jayapal, J. (2023). “Artificial Intelligence Reshaping the Indian Dairy Sector: Better Days Ahead”. In Hemachandran, K. and Rodriguez, R.V. (Eds.). Artificial Intelligence for Business: An Implementation Guide Containing Practical and Industry Specific Case Studies. (First Edition), CRC Press Taylor & Francis.
• Jayadevan, G. R. (2023). “Functional Dairy Beverage Market in India: Exploring Growth Horizons in the Post-COVID Scenario”. In Deshmukh, S. S. et. al. (Eds.). Sustainable Livestock Production: Prospects for Innovation. (First Edition, pp. 50-57), ISBN 978-93-91668-65-5. MANAGE Publications, Hyderabad.
• Jayadevan, G. R., et al. (2022). “Indian Dairy Industry: Emerging Trends and Impact of COVID-19 Pandemic”. In B. Rajani Bhat and L. Anu. (Eds.) Reverberations in Indian Economy Post COVID-19. (First Edition, pp. 220-227). Lekhit Publications, Kottayam (Kerala).
• George, A., Chandran, A. R. and Jayadevan, G. R. (2020). “Cooperative Dairying and Food Safety Regulations”, A Reference Textbook (First Edition). ISBN 978-93-91716-10-3. KVASU Publications Division, Pookode

International Journals:

• Thamaraiselvan Natarajan, Jayadevan G. R. & Jegan Jayapal (2022), "Subjective norms as a moderator in the consumption behaviour of branded functional beverages post-COVID-19 pandemic: a pragmatic view", Asia-Pacific Journal of Business Administration, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/APJBA-03-2022-0130
• Thamaraiselvan Natarajan, Jayadevan G. R. & Jegan Jayapal (2022), “Consumption of Branded Functional Beverages Post-COVID Pandemic: An Empirical Investigation in a Developing Economy Using Behavioral Change Models”, Journal of Food Products Marketing, 28:3, 132-151, DOI: https://doi.org/10.1080/10454446.2022.2058900
• Thamaraiselvan Natarajan, and Jayadevan G. R. (2022), "COVID-19 pandemic and the consumption behaviour of branded functional beverages in India: a conceptual framework", Nutrition & Food Science, Vol. 52 No. 3, pp. 423-444. https://doi.org/10.1108/NFS-06-2021-0177
• Thamaraiselvan, N., Jayadevan, G. R. and Chandrasekar, K. S. (2019). “Digital Food Delivery Apps Revolutionizing Food Products Marketing in India”, International Journal of Recent Technology and Engineering (IJRTE), Volume-8 Issue-2S6, July 2019. https://doi.org/10.35940/ijrte.B1126.0782S619

National Journals:

• Jayadevan, G. R. (2013). “A Study on the Market for Cheese and Cheese Products in India”, Management Researcher, Vol. XIX, No.4, April – June 2013
• Jayadevan, G. R. (2013). “A Strategic Analysis of Cheese and Cheese Products Market in India”, PARIPEX Indian Journal of Research, Vol. 2, Issue No.3, March 2013
• Jayadevan, G. R. (2012). “Ethics and Marketing of Processed Foods in India”, ABHINAV National Monthly Referred Journal of Research in Commerce and Management, Vol. 1, Issue No.12, December 2012
• Jayadevan, G. R. (2012). “Corporate Social Responsibility and Socio-Economic Development of Rural India”, Management Researcher, Vol. XVIII, No.4, April – June 2012
• Jayadevan, G. R. (2011). “Indian Dairy Industry: Managing Innovation for Competitive Advantage”, Management Innovator, Vol. 4, No. 1, January - June 2011
• Jayadevan, G. R. (2009). “Quality Audit in the Food Processing Sector”, Review of Social Sciences, Vol. X, No. 2, July - December 2009, pp.91-99.

Proceedings of International and National Conferences:

• Jayadevan, G. R., Thamaraiselvan, N. Jayapal, J. and Gangadharan, N. (2021). “COVID-19 pandemic and its impact on the Consumption Behaviour of Functional Food Products in India”. In Cobanoglu, C., & Della Corte, V. (Eds.). (2021). Proceedings of the Global Conference on Services and Retail Management (Vol. 2). USF M3 Publishing. May 11-13, 2021. pp. 315-319. https://www.doi.org/ 10.5038/2641-5062-v2
• Gangadharan, N., Thamaraiselvan, N., Jayapal, J. and Jayadevan, G. R. (2021). "The Future of Destination Marketing Organisations: A Literature Review". In Cobanoglu, C., & Della Corte, V. (Eds.). (2021). Proceedings of the Global Conference on Services and Retail Management (Vol. 2). USF M3 Publishing. May 11-13, 2021. pp. 268-272. https://www.doi.org/10.5038/2641-5062-v2
• Jayapal, J., Thamaraiselvan, N., Gangadharan, N., and Jayadevan, G. R. (2021). "Building Social Identity through Brand Placements in Reality Shows". In Cobanoglu, C., & Della Corte, V. (Eds.). (2021). Proceedings of the Global Conference on Services and Retail Management (Vol. 2). USF M3 Publishing. May 11-13, 2021. pp. 305-308. https://www.doi.org/ 10.5038/2641-5062-v2
• Jayadevan, G. R. (2018). “Human Resource Requirements of India’s Dairy Processing Sector – a 21st Century Perspective”, Proceedings of the ICAR Sponsored National Seminar titled Role of Examination System in Increasing Effectiveness of Dairy Science Education and Career Movement of Dairy Professionals organized by SMC College of Dairy Science, AAU, Anand, March 26, 2018, pp.217-222.
• Jayadevan, G. R. and Sudheer Babu, P. (2015). “Marketing Cheese: So Cheesy in India”, Proceedings of ‘RIDDHI 2015’ – the National Techno-Cultural Symposium organized by CDST Mannuthy, IDA (Kerala Chapter) and AFST(I) – Thrissur Chapter, November 25-27, 2015.
• Jayadevan, G. R. and Sashikumar, G. (2012). “Academic Entrepreneurship: Prospects in Dairy Education System in India”, Proceedings of ‘Subhiksha 2012’ – Dairy and Food Industry Conference organized by IDA (Kerala Chapter) and AFST(I) – Thrissur Chapter, April 11-13, 2012, pp.77-85.
• Jayadevan, G. R. (2010). “Sustainable Food Security for a Hunger-Free India”, Proceedings of the All-India Management Meet organized by the Institute of Management in Kerala, University of Kerala, December 15-16, 2010.

Popular Articles:

• Jayadevan, G. R. and Dhanush, K. B. (2013). “Cow’s Milk Allergy – a complex disorder”, Pashudhan, Vol. 39, Issue No. 07, July 2013
• Jayadevan, G. R. (2007). “Youth: Dreams regarding job and future”, Dhanam business magazine, December 15, 2007, pp.12